How the NBA is up and NFL is down
Canada Goose sale Charles Barkley typically has ananswer for everything, but even Sir canada goose uk outlet Charles is mystifiedwhy the NBA’s TV numbers were up 8 percent but those of themighty NFL were down 10 percent buy canada goose jacket last year. Canada Goose sale
“I don’t think it has anything to do with the protests,” TNT’s “Inside the NBA” analyst said about the Colin Kaepernick inspired canada goose uk black friday playerdemonstrations for racial justiceduring the national anthem that have canada goose splitthe NFL for two years. “The NFL’s ratings were so high, they had to bottom out at some point. butI really don’t know the answer Canada Goose sale to that question.”
That may be a first for Barkley, but he’s not the canada goose clearance sale only sports TV insiderwondering howthe NFL has lost Canada Goose online 18 percentof its TV audience, or nearly1 uk canada goose in Canada Goose Online 5viewers, in Canada Goose Jackets just two years while the rising NBA has become the canada goose store hip, hotleague for many Canada Goose Parka sportsfans. Thursday night’sweather delayed canada goose coats Eagles Falcons telecast on NBC drewthe lowest ratings in a decade for an NFL kickoff game, according to SportsBusiness Daily. Although CBS and Fox posted strongernumbers Sunday, Wall Street is watching closelyto see whether the NFL’s TV numbers plungefor a third straight season.
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canada goose clearance sale There are plenty oftheories but no hard answers about the changing fortunes of the two leagues. With the NBAappealing more to youth, someexperts view theleague as America’s sport of the future. As the NFL struggles withconcerns over concussions, CTE and https://www.canadagoose-jackets-online.com domestic violence, others warn theNFL’spopularity and participation could slide. They see the two year slippagein the league’sformerly bulletproof ratings as the first cracks in the NFL shield. canada goose clearance sale
canada goose store Football has ruled asAmerica’s most popular spectator sport since 1972, but its gripis weakening. adults picked footballas their favorite sport uk canada goose outlet to watch. That’s down from39 percentin 2013 and a peak of 43 percentin 2006 07. Meanwhile, basketballhas become the nation’s second most popular sportat 11 percent, with baseball falling to 9 percent, the lowest since Gallup first asked the question in 1937. canada goose store
According to another national Gallup poll, the percentage of self professed pro football fans plummeted 10 percent over the past five years, while other sports held steady. At the same time, the percentage of college football fans was up slightly to 56 percentin 2017 from 54 percentin 2012.
buy canada goose jacket cheap The $15 billion the NFL generated last year was roughly double the NBA’s $7.4 billion, according to Forbes, but the NBA grew at an estimated25 percent clip canadian goose jacket vs. 7 cheap Canada Goose percent for the NFL in 2017,according to Fortune. If the NBA continues to double or triple the NFL’s rate of growth, it would close most of the gapover the next decade. sports leagues, according to canada goose outlet Forbes. buy canada goose jacket cheap
Canada Goose Jackets That’s the media narrative, anyway, but media narratives are often wrong. Here’s what we know so far. Canada Goose Jackets
Canada Goose online Despite the NFL’s bungled response buy canada goose jacket cheap to the frightening TMZ video canada goose clearance of Ray Rice punching his future wife in 2014, the NFL still posted record TV numbers in 2015. canada goose black friday sale Then the storm hit, sparking concern among owners and league executives,TVpartners and advertisers. Canada Goose online
canadian goose jacket TVviewership fell8 percentin 2016. presidential election between Donald Trump and Hillary Clinton. canadian goose jacket
canada goose coats on sale The NFL’s average viewership plummeted9.7 percent for the 2017 regular season. The typical game telecast was watched by1.6 million fewer people (14.9 million vs. 16.5 million),according toESPN. canada goose coats on sale
canada goose But the Super Bowl’s untouchable, right? Wrong. Despite the Eagles’ thrilling 41 33 victory over the Patriots on Feb. 4, Super Bowl viewership dropped 7.1 percent from the previous yearto 103.4 million viewers,according toSports Media Watch. That made it the NFL’s least watched championship since 2009, according to canada goose coats on sale The Wall Street Journal. canada goose
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The NBA, meanwhile, just posted its best TV results in four Canada Goose Outlet years, according toSportsBusiness Daily. Barkley’s TNT registered its most watched season in four years, with viewership rising 13 percentto an average 1.74 million viewers. Viewership for the 17 games on ABC jumped 16 percent to average 3.8 million viewers, according to Sports Media Watch.
As President Donald Trump continues to rail against the NFLand its players as un American and unpatriotic,theleague’s TV partners and advertisersfear a third straight season of declining audiences in 2018.
So why is the NBA upwhilethe NFL isdown? Theories abound like mushrooms after the rain. Among them:
Canada Goose Parka The NFL’s players protest during “The Star Bangled Banner.” The NBA’s players donot. Canada Goose Parka
The NFL canada goose uk shop is under attack by Trump. The NBA cheap canada goose uk is not. The NBA is Steve Kerr: open, honest, collaborative.
cheap Canada Goose The NFL is traditional, suburban, politically conservative, nationalist. The NBA is hip, urban,politically progressive, global. cheap Canada Goose
The NFL is Red State Republican. The NBA is Blue State Democratic.
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Canada Goose Outlet The NBA’s advantage comes down to demographics, according to sports business expert Steve Miller of Rutgers University. Canada Goose Outlet
The average ageof an NBA TV viewerin 2016 was 42 years old,according to SportsBusiness Journal, vs. 50 for the NFL and 57 for MLB. TV ratings for the advertiser coveted 18 to 34 year old and 18 to 49 year old age groups rose14 percentand 15 percent,respectively, last year, said media consultantBrad Adgate.
buy canada goose jacket “Look at the average age of people who watch NBA vs. people who watch NFL,” Miller said. “The NBA has had the secret sauce since Magic Johnson and Larry Bird. They don’t sell themselves as this high and mighty league that’s Middle America. The NBA sells itself as the people’s league.” buy canada goose jacket.
